“I had a very clear vision of what I wanted to do before I ever even played anything. Because I’m so involved in how music is being bought and sold and viewed and listened to, I thought, I’m going to write a song and release a video with the song every month so people really have a chance to listen to it and watch it, because what I do is visual. I think music is not being listened to these days as much as it’s being listened to and watched. Everybody is on YouTube. So I just thought this was a good way to do it because I’m acting as my own TV station, if you will. It’s working with how it all came together. I would release a song and a video every month. It really worked well and now when I start the tour, you’ll be able to buy the whole album and get it on iTunes. I’m not looking to make money on the albums. It’s just such a different form of releasing music these days. That’s why I put videos on YouTube because everyone is watching music these days.”

John 5 speaking to Ultimate-Guitar.com February 07, 2017